10Days
11Hours
44Minutes
23Seconds
Website Development & Digital Marketing Course Training in Ludhiana
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Digital Marketing Syllabus
Week 1 Topics BASICS of DIGITAL MARKETING
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
ON PAGE OPTIMIZATION
- Domain Selection
- Hosting Selection
- Metadata Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Landing Page Optimization
- No-Follow And Do-Follow
- Creating XML Sitemap
- Robot.txt
Week 2 Topics OFF PAGE OPTIMIZATION
Module Goals: This module will clarify what Off-page SEO is as well as help you understand building links to your site and understanding brand recognition through social media.
OFF PAGE OPTIMIZATION
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Image Submission
- Video Submission
- Forum Submission
- PPT Submission
- PDF Submission
- Robot.txt
- Classified Submission
- Business Listing
- Blog Commenting
- Citations
- Profile link creations
- Infographics Submission
Week 3 Topics LOCAL BUSINESS & GOOGLE MAPPING
Module Goals: In this part we learn about the Set up an ideal LOCAL BUSINESS & GOOGLE MAPPING
LOCAL BUSINESS & GOOGLE MAPPING
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
Week 4 Topics SEO UPDATES AND ANALYSIS
Module Goals: In This Part We Learn About the biggest and most important Google search algorithm launches, updates, and refreshes of all time – from 2003 to today.
SEO UPDATES AND ANALYSIS
- Google Panda
- Penguin
- HummingBird Algorithm
- Google Penalties
- SEO Tools For Website Analysis And Optimization
- Competitor Website Analysis And Backlinks Building
- Backlinks Tracking, Monitoring, And Reporting
Week 5 Topics SOCIAL MEDIA OPTIMIZATION (SMO) & SOCIAL MEDIA MARKETING (SMM)
Module Goals: In this part we learn about the Social Media Optimization, Introduction To Social Media Networks, Types Of Social Media Websites, Social Media Optimization Concepts, Facebook, Google+, LinkedIn, YouTube, Pinterest, Hashtags, Image Optimization,
- The Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns
- Payment Modes
- Introduction To Twitter
- Creating Strong Profiles On Twitter
- Followers
- ReTweets
- Clicks
- Conversions
- HashTags
- LinkedIn Optimization
- What Is LinkedIn?
- Individual Profile Vs. Company Profile
- Branding On LinkedIn
- Marketing On LinkedIn Groups
Week 6 Topics GOOGLE WEB ANALYTICS
Module Goals: In this part we learn about the Getting Started With Google Analytics, Navigating Google Analytics, Real-Time Monitoring, Audience, Acquisition, Traffic Sources, Behavior, Content, Visitors, Live Data, Demographics,
WEBMASTER TOOLS
- Adding site and verification
- Setting Geo-target location
- Search queries analysis
- Filtering search queries
- External Links report
- Crawls stats and Errors
- Sitemaps
- Robots.txt and Links Removal
- HTML Suggestion
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Live Project Training Digital Marketing
Work On our Live Project Program & Get the real time experience of working on Domestic and International projects.
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Interview Preparation
- Resume Preparation
- Interview Question Preparation
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