Course Description
Google Ads Training Course in Ludhiana from Digital Skill Centre is a comprehensive training course that helps you to understand the Google AdWords platform and its features. It provides hands-on experience with the various features of AdWords, including targeting, bidding, and CPCs.
Benefits of Google Ads Training Course from Digital Skill Centre
1. Get the skills you need to succeed in Google Ads.
2. Gain an understanding of how advertising works and the different types of campaigns that work best for you.
3. Build your own business through Google Ads training.
4. Make money from your skills and experience in advertising.
5. Stay up-to-date on the latest Google Ads innovations and techniques.
In conclusion, Google Ads Training Course Digital Skill Centre provides a number of benefits for businesses, including increased Revenue, improved Customer retention and better Site Conversion rates. If you are looking to improve your digital marketing skills, or want to learn how to create better Google Ad campaigns, this course is the perfect way to do it.
Session 1: Introduction to Pay per Click Marketing
Session 2: Introduction to Google AdWords
Understanding Google AdWords
Create a website for your ads
Create an AdWords account: How to sign up
Setting up currency and time zone
AdWords Hierarchical Structure
Submit billing information
Understanding your billing options
Type of AdWords Account
AdWords Account Creation
AdWords Account Access Level & Difference
Google AdWords Dashboard
About campaign settings
Session 3: PPC Terminology
Start with PPC technical terms
Session 4: Google Networks
Session 5: Get familiar with account
Session 6: Start with First Campaign
Session 7: Detail Explanation
Session 8: Bid Strategy
Session 9: Ad extensions
Session 10: Ad Groups: Organize your account
Create a new ad group
How ad groups work
Understanding your ad group status
Session 11: Introduction to Keywords
Type of Keywords w/ example
Keyword Research
Quality Score
Ad rank
Actual CPC Calculation
Keyword Bidding
Keyword Planner Tool
Traffic Estimator
Negative Keywords
Cross triggering
Session 12: Introduction to Ad Text
Creation of Adcopy
Type of Ad Copy
Ad Preview & Diagnosis Tool
Dynamic Keyword Insertion
Expanded Ad Text
Diagnose Tool
Search Query Report
Google Ads Policies
Session 13: Landing page
Use of landing pages
Types of Landing Pages
Elements of an Effective Landing Page
Testing the Landing Page
Google AdWords Landing Page Policy
A/B Testing
Landing page performance
Session 14: Conversion Tracking
Session 15: Introduction to Shopping Ads/ Product Listing Ads
Benefits & Enhancements of PLA
Google Merchant Center
How to link GMC & AdWords?
Google Shopping Policies
Products Feed Specification & Attributes
Create Shopping Ads
Targeting Method
How to Refresh the Product Feed?
Advance Setting
Tips & Optimization
Session 16: Introduction to Dynamic Search Ads
What is DSA
How it is different from search ads
When & Why to use DSA
Create DSA Campaign
DSA Targeting Method
Bidding & Advance setting
Structure & Optimization
Session 17:Display Network
Creation of Display Network
Display Planner (Placement Tool & Contextual Tool)
Bidding Options
Display Campaign Optimizer
Conversion Optimizer
Target and bid
Session 18:Targeting Tools
Session 19: Display Campaign Reporting
Keyword-Level Performance
Placement Performance
Reach and Frequency
Campaign Insights
View-Through Conversions
Session 20:Cookies & Remarketing Campaign
Session 21: RLSA (Remarketing List for Search Ads) & Optimizing Remarketing Campaign
Introduction to RLSA
Optimizing Remarketing Campaign
Session 22: Video Ads/ YouTube Ads
Understanding video campaigns
Linking YouTube channels to an AdWords account
Create a True View video campaign
Targeting your video ads
Measuring your video ads’ performance
Optimizing your video campaign
Billing
Session 23: Google AdWords Express
Session 24: My Client Center
What is MCC & Why use a manager account
How to create a manager account?
How to link and unlink to an AdWords account or other manager account
Inviting users to your account
Managing account access levels
Managing your account structure
Creating an optional login AdWords account
Session 25: Project and Campaign Tips
Data Analysis (Live Project)
Campaign Optimization Tips
Session 26: Reporting
Segment
Dimension
Ad Extension
Filters
Customize Column
Session 27: Microsoft Excel
Formula for Analysis
Pivot Table
H & V–lookup
Change History
Shared library
Bulk operations
Reports and uploads
Labels
Session 28: AdWords Editor
Session 29: Advance AdWords & Reporting
Automate Rule
Bidding Strategies
Attributes
Performance
Conversions
Call details
Competitive metrics
Search Funnels
Introduction to AdWords API
AdWords Script
Session 30: Google AdWords Certification
Google AdWords Certification Prep Questions
Interview Question
Session 31: Getting started with Bing Ads
Introduction to campaigns, ad groups and importing campaigns
Bidding and traffic estimation
Writing an effective ad
Choosing keywords
Bing Ads policies
Session 32: Bing Ads Features
Ad extensions and Product Ads
Introducing dynamic text
Bing Ads targeting
Keyword match options
Campaign exclusions
Unified Device Targeting
Remarketing
Bing Shopping and Product Ads
Automated Rules
Session 33: Bing Campaign optimization
Campaign optimization
Create a quality ad experience and find your ad
Click quality
Bing Ads reports
Bing Ads Intelligence Tool
Universal Event Tracking
Session 34: Bing Ads Editor and Billing
Introduction to Bing Ads Editor
Setting Budgeting and billing
Session 35: Getting started with Facebook Ads
Introduction to Facebook Ads
Best Practices
Facebook Pages
Purchasing Ads
Managing Your Ads
Advertising Objectives
Targeting
Campaign Optimization
Reporting and Measurement
Additional Insights
Session 36: Getting Started with Google Analytics
Traffic Sources
Content
Visitors
Goals & Ecommerce
Actionable Insights
Configuration and Administration
Google Analytics Account Hierarchy
Session 37: How Google Analytics Tracking Code Works
Session 38: Best Practices
Marketing and Advertising
Engagement
Conversion
Content Experiments
Sharing with the Organization
Google Analytics Limitations
Google Analytics Advance Setting
Session 39: Google Tag Manager
Container, Tags, triggers, variables, and the data layer
Measurement plan
Tag Implementation
Set up AdWords conversion tracking
Set up Dynamic Remarketing
Set up a GA Property variable
Setup Goal, event, cross–domain tracking
INTERVIEW PREPARATION
- Resume Preparation
- Interview Question Preparation
What’s The Difference Between Google AdWords And SEO (Search Engine Optimization)?
SEO is a longer term game and involves the correct set up of your website and online presence, ultimately to bring you more organic search and referral traffic. You don’t pay for this traffic, but you’ll pay with time and money getting it right whereas Google AdWords is a fast way of bringing in targeted traffic to your website. It is fast to set up, and a far faster way to generate the traffic than SEO.
Is it worth getting certified in Google Ads?
If you’re new to Google Ads, the certifications are definitely worth it because they’ll teach you the basics and set a strong foundation for future experimentation with ads later on.
Can you make money with Google Ads?
You can connect a Google AdSense account to your search engine to make money on contextually-relevant ads placed into the search results.
What job can I get with a Google ad certification?
Digital Media Marketing Manager.
Paid Search Campaign Specialist.
Digital Marketing Coordinator.
Google Ads Specialist (PPC)
Performance Marketing Manager.
Digital Marketing Strategist.
Digital Advertising Specialist.
Social Advertising Strategist.
What is Google Ads use for?
Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
